Hi!
I’m Felicia Tay
Curiosity fuels me as I am always searching for the next best solution, eager to find ways to improve processes or designs, making it slightly more efficient each iteration.
Flour Power
B2C ECOMMERCE | SOCIAL ENTERPRISE
The E-commerce website was redesigned to improve accessibility to product information and services, while aligning with the brand's commitment to "quality first, social enterprise second".
Singapore Police Service
E-LEARNING PLATFORM | GAMIFICATION
Gamifying the rehab program booklet into an e-learning platform resulted in an engaging and accessible tool that enhances comprehension and motivates users to complete the program.
Fortytwo
B2C ECOMMERCE + ONLINE RETAILER
Revamping Fortytwo's ecommerce site for seamless navigation of its extensive product range, emphasizing transparent categorization and personalized recommendations. This enhances user trust through rigorous product quality assurance in online shopping, resulting in higher conversions and an enriched user experience.
As a designer passionate about creating purposeful solutions for people, I constantly seek out new methods and frameworks.
If you're interested in discussing the latest approaches, I would be thrilled to chat with you.